Resume

Gabriella Spina

gmspinaeleven@gmail.com • (980) 333-9905 • linkedin.com/in/gabriella-spina • www.gabriellaspina.com

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PROFESSIONAL SUMMARY

Social Media Strategist with 2 years of agency experience managing multi-channel social media campaigns

for national brands. Proven track record of driving audience growth and engagement, including a 144%

increase in engagement and 70% increase in followers.

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EXPERIENCE

Mythic

Social Media Strategist | April 2026 – Present

Social Media Coordinator | Oct. 2024 – March 2026

Social Media Intern | June 2024 – Sept. 2024

• Manage end-to-end social operations for up to six client brands simultaneously, working

cross-functionally to ensure brand consistency and performance.

• Write platform-specific copy and produce short-form video and static content for Instagram, TikTok,

Facebook, LinkedIn, YouTube, and Pinterest.

• Lead daily community management, audience engagement, social listening, and message escalation.

• Develop content calendars based on brand goals, social trends, and industry insights.

• Spearhead monthly user-generated content (UGC) sourcing and influencer outreach for seasonal

marketing initiatives.

• Track and analyze multi-platform performance using Sprout Social, reporting monthly and mid-year

strategic recommendations to clients.

• Create comprehensive social media strategies based on past performance data and industry trends to

guide social content that drives business impact.

• Set up and manage paid boosting campaigns to strategically amplify messaging.

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KEY ACHIEVEMENTS

• Goodwill Industries International: Delivered a 106% YOY increase in total impressions (6.9 million+

increase) and a 144% YOY increase in total engagement for 2025. Secured a 70% increase in followers

across TikTok and Instagram in 2025.

• Trane & Trane Commercial: Drove 2.5 million+ additional Facebook impressions and 109,000+

additional engagements in 2025 compared to the previous year.

• Chilipad by Sleepme: Led on-site content shoots at warehouse locations to develop high-performing

employee and product content.

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EDUCATION

The University of North Carolina at Chapel Hill – May 2024

B.A. in Media & Journalism (Advertising & Public Relations)

GPA: 3.737

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SKILLS

Platforms: Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, X, Sprout Social, Meta Business

Suite.

Creative Tools: CapCut, Canva, Figma, Adobe Creative Cloud.

Technical: Social Strategy, Performance Analytics, Microsoft 365, Google Gemini, Google Looker.